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Google Marks How Big Its Grown With Animated 16th Birthday Logo

Search Engine LandSat, 09/27/2014 - 15:34

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Today’s Google logo marks the search engine’s sweet sixteen. Founded in 1998 by Sergey Brin and Larry Page, Google started out as “BackRub” – a search engine Brin and Page originally constructed in 1996 using links to rank the importance of individual web pages. By...

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SPONSOR MESSAGE: The Display Retargeting Planning Guide

Search Engine LandFri, 09/26/2014 - 19:00

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Key benchmarks, challenges and best practices for cross-channel retargeting success. Marin Software surveyed digital marketers to produce this definitive retargeting guide. CTR, CPC, budget allocation, and RLSA benchmarks, plus best practices, including the use of search intent data to augment...

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The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close

Search Engine LandFri, 09/26/2014 - 18:21

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For some, it may seem like there has always been Google, and it’s always been the main way people have found things on the web. But before Google, there was the Yahoo Directory and its hand-compiled list of websites, organized into topics. Now, the venerable Yahoo Directory is closing. Yahoo...

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How To Keep Your Product Advertising Game Sharp

Search Engine LandFri, 09/26/2014 - 15:02

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Contributor Matt Ackley from Marin provides data and insights on the latest product advertising trends and best practices. The post How To Keep Your Product Advertising Game Sharp appeared first on Search Engine Land.

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Bing Ads Makes Close Variants On Exact Match Permanent In U.S.

Search Engine LandFri, 09/26/2014 - 14:10

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That test didn’t last long. A month ago, Bing Ads announced that it would test close variants on exact match in the U.S. As of yesterday, the switch has been flipped and close variants on exact match keywords are here to stay. Close variants include search queries that are close but not exact...

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Holiday Search Planning For Local Businesses In 5 Easy Steps

Search Engine LandFri, 09/26/2014 - 13:10

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How can local businesses prepare their digital marketing campaigns for the holidays? Contributor Rachel Lindteigen lays out her formula for success. The post Holiday Search Planning For Local Businesses In 5 Easy Steps appeared first on Search Engine Land.

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The Longform Manifesto

Data Mining: Text Mining, Visualization and Social MediaFri, 09/26/2014 - 05:37

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Sometimes a title for a blog posts suggests itself to me which seems so self contained that it takes real effort to actual write the post ('Machine Intelligence, not Machine Learning is the Next Big Thing' is another in this line). The idea behind the (or a) Longform Manifesto is as follows. I have become aware of late of the sense of deterioration that is associated with the mobile 'revolution' and the info snacking, casual gaming and interupt driven lifestyle that it has entailed. The behaviours are perfectly illustrated in this scene from Portlandia:

 

With a daughter who has now come of technological age (she has a cell phone) it has become important to me to remind myself what content consumption was like before this mobile mess appeared.

We read books, we watched movies, we listened to music. But, of course, we haven't stopped doing that. Rather, we have started all this other stuff, and the problem is that this is influencing how we approach longform content. I find myself watching bits of movies, or listening to bits of music or reading parts of essays.

The Longform Manifesto, through the definition of longform content and the discipline and commitment needed to consume it as it was meant to be consumed, helps to dillute and remove the behaviour degrading influence of mobile technology. Someone should write it.

Panda 4.1 — Google’s 27th Panda Update — Is Rolling Out

Search Engine LandThu, 09/25/2014 - 23:08

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Google has announced that the latest version of its Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released. Google said in a post on Google+ that a “slow rollout” began earlier this week and will continue into...

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SearchCap: Google AdWords Inventory, EU-Google Antitrust & MapQuest Commute App

Search Engine LandWed, 09/24/2014 - 21:00

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Lets Travelers Know When Flight Prices Drop Google is helping travelers save money with a new Now card that tells users when a price has dropped on a...

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Google Now Lets Travelers Know When Flight Prices Drop

Search Engine LandWed, 09/24/2014 - 20:20

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Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight. According to this Google+ post, you can tap the card to display the Flight Search info and book your trip from there. It only works if you’ve searched Google Flights on the most...

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MapQuest’s New Commute App Helps Optimize Drive Times

Search Engine LandWed, 09/24/2014 - 17:18

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MapQuest has introduced a new app for Google Play and iOS: “Commute.” Just as the name suggests, it’s a stand-alone app intended to help drivers manage and optimize their daily driving to and from work. Commute is the third stand-alone mobile app produced by MapQuest. The others...

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Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2

Search Engine LandWed, 09/24/2014 - 16:56

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Mobile device advertisers spent $26.4 million on Google product listing ads in Q2, according to new data from AdGooroo, which looked at 339 mobile device-related keywords. Apple iPhone-related keywords accounted for 45 percent of total spend on PLAs and dwarfed spend on Samsung Galaxy-related...

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How Social Campaign Audits Can Inform Your SEO

Search Engine LandWed, 09/24/2014 - 13:20

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While not a direct ranking factor in Google's algorithm, a strong social presence can still help bolster a brand's search visibility. The post How Social Campaign Audits Can Inform Your SEO appeared first on Search Engine Land.

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EU Antitrust Endgame Looking More Murky, Risky For Google

Search Engine LandWed, 09/24/2014 - 03:09

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The Wall Street Journal added more color to the unfolding story of the collapse of the Google-European Commission antitrust settlement. Notwithstanding denials by outgoing competition czar Joaquín Almunia, it’s clear that pressure from major European publishers, rivals and politicians...

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