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Yahoo Replaces Google As Default Search Provider in Firefox

Search Engine LandWed, 11/19/2014 - 22:16

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Yahoo and Mozilla just announced a “strategic five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop.” The companies said they will explore other potential “future product integrations and distribution...

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SearchCap: Google Knowledge Graph Gets Social, Scrollable Google Answers & Google News Suggested Stories

Search Engine LandWed, 11/19/2014 - 22:00

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 20 Ways B2B SEOs Can Leverage Schema.org Markup Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides...

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20 Ways B2B SEOs Can Leverage Schema.org Markup

Search Engine LandWed, 11/19/2014 - 15:00

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Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to get started. The post 20 Ways B2B SEOs Can Leverage Schema.org Markup appeared first on Search Engine Land.

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Google Knowledge Graph Carousel Gains “Breadcrumb” Navigation Links

Search Engine LandWed, 11/19/2014 - 14:49

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Google has quietly added a small but important feature to their Knowledge Graph Carousel – a breadcrumb navigation link. If your search brings up the carousel and it references back to a higher-level knowledge graph panel, Google may show a link to the knowledge graph panel details. For...

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Google Adds New Shopping Campaigns Tools: Auction Insights, Diagnostics Tab And More

Search Engine LandWed, 11/19/2014 - 14:44

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Strange things happen during the holiday shopping frenzy — search queries sky rocket and inventory fluctuates as demand surges on certain days. Managing spikes in search volume on brand and product queries and ensuring product feeds accurately reflect inventory pose particular challenges....

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Google Testing Scrollable Google Answers In Mobile Results

Search Engine LandWed, 11/19/2014 - 14:26

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Google is testing a scrollable version of their answers box within the mobile search results. Mitchell Haw from Ignite Visibility spotted this and posted a screen shot of it on their blog. The new answer box has various pages of answers for your query. You can slide through the answers, based on...

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Thanksgiving Recipes: Searches Peak Thanksgiving Day, Making November Biggest Month For Recipe Queries

Search Engine LandWed, 11/19/2014 - 14:00

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‘Tis the season for too many cooks in the kitchen, and many of them started searching for Thanksgiving Day recipes all the way back in September. According to Google Trends, every holiday results in a spike for recipe search queries, but Thanksgiving drives the largest volume of recipe...

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Google Shopping Merchant Promotions Roll Out To More Countries

Search Engine LandWed, 11/19/2014 - 13:58

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Just ahead of the holiday frenzy, Google is expanding Merchant Promotions  to the United Kingdom, Germany, France, Australia and India. Launched in the U.S. in 2012, Merchant Promotions allow advertisers to show promotion code offers alongside their product listing ads in search as well as their...

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SearchCap: AdWords Bugs, Roll The Dice On Google & Product Search With The Target App

Search Engine LandMon, 11/17/2014 - 22:00

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Will Now Let You Roll The Dice Ever want to roll a dice but not have one handy? Now you can just go to Google and search for [roll […] The...

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Google Search Will Now Let You Roll The Dice

Search Engine LandMon, 11/17/2014 - 20:18

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Ever want to roll a dice but not have one handy? Now you can just go to Google and search for [roll a dice] and Google will roll one for you. You can do this via voice search in the Google Search App, by typing it into the Google search box and likely on Google […] The post Google Search...

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58% Of Local Marketers Will Change Tactics After Pigeon Update

Search Engine LandMon, 11/17/2014 - 16:45

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Columnist Myles Anderson shares the results of an InsideLocal survey detailing the impact of Google's recent local algorithm update, Pigeon. The post 58% Of Local Marketers Will Change Tactics After Pigeon Update appeared first on Search Engine Land.

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Buried Gems: 6 Important AdWords Reports You’ve Never Heard Of

Search Engine LandMon, 11/17/2014 - 16:00

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Every paid search marketer has their “pet” reports. Some are obsessed with quality score, others with queries, and some chase sheer numbers of active keywords. Over the years, I’ve developed a set of “go to” reports where I always find meaningful insights and account...

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Target App Now Features In-Store Product Search And Inventory Maps

Search Engine LandMon, 11/17/2014 - 14:33

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Just in time for the frenzied holiday shopping season, Target is introducing product inventory search into its mobile app. The functionality is powered by Point Inside but doesn’t rely on beacons or other indoor location technologies. Following a 40-store trial earlier this year, Point Inside...

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SearchCap: SEO Mistakes That Could Penalize Your Site, Bing Ads Offers Close Variants On Phrase Match & More

Search Engine LandFri, 11/14/2014 - 21:00

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO & SSL: A Conversation With Jon Henshaw Of Raven Tools Google says it will boost rankings for HTTPS sites, but, in an interview by contributor Clark...

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SEO & SSL: A Conversation With Jon Henshaw Of Raven Tools

Search Engine LandFri, 11/14/2014 - 17:37

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Google says it will boost rankings for HTTPS sites, but, in an interview by contributor Clark Buckner, Henshaw recommends SEOs hold off. The post SEO & SSL: A Conversation With Jon Henshaw Of Raven Tools appeared first on Search Engine Land.

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4 Easy & Honest SEO Mistakes That Could Penalize Your Site

Search Engine LandFri, 11/14/2014 - 15:06

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You did everything right when optimizing your site for search -- or so you thought. Contributor Neil Patel explains where you may have gone wrong. The post 4 Easy & Honest SEO Mistakes That Could Penalize Your Site appeared first on Search Engine Land.

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