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Search Market Share: Yahoo Hits New Low About To Slip Into Single-Digits

Search Engine LandTue, 04/15/2014 - 21:22

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Search
On the heels of Yahoo’s Q1 2014 earnings in which its search business showed signs of life comScore released new monthly search market share figures for the US market. They show Yahoo with 10.1 percent of the market — a new low for the company. It would appear that Yahoo is continuing...

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SearchCap: Q1 US Paid Search Up 17 Percent, Fueled By PLAs

Search Engine LandTue, 04/15/2014 - 21:00

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Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend RKG is out with its first quarter Digital Marketing Report today,...

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RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend

Search Engine LandTue, 04/15/2014 - 18:31

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Search
RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent). Mobile devices and product listing ads (PLAs) both drove...

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Google Teases April 22 AdWords News, More Than 10 Announcements Coming

Search Engine LandTue, 04/15/2014 - 12:05

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Search
On April 22, Jerry Dischler, VP of Product Management for AdWords, will unveil a slew of new features and tools that are coming out of beta during a livestream from an AdWords customer event. Google has given Search Engine Land an exclusive early look at a blog post going up later today (now live...

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Videos: Comparing Cortana & Siri & Google Now

Search Engine LandMon, 04/14/2014 - 15:52

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Search
Today, Microsoft released the developer preview of Windows Phone 8.1 and with that, the ability to play with a preview of Cortana, Microsoft’s answer to Apple Siri and Google Now. Both Gizmodo and CNet have released video demos comparing Cortana & Siri & Google Now. I like the Gizmodo...

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Report: Google Now Master Of Lobbying, Backroom Dealing

Search Engine LandMon, 04/14/2014 - 14:53

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An article in the Washington Post asserts that Google has now become a master lobbyist and behind-the-scenes manipulator in Washington. It details the company’s increase in campaign contributions and outreach efforts to influence legislators. The message of the lengthy article is that Google...

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Bing Ads To Give Agencies More Functionality To Manage Client Relationships

Search Engine LandMon, 04/14/2014 - 13:57

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Search
The way agencies manage their customer accounts using their agency login in Bing Ads is soon to undergo a revamp. Currently, client account lists are housed under the Agencies tab, but Microsoft acknowledges there have been limitations to the functionality offered. The update is meant to fix these...

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The War On Links

Search Engine LandMon, 04/14/2014 - 13:15

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Search
In case you didn’t notice, we are waging a war over links. Some would say that SEOs are at war with search engines, but I disagree. Search engines and SEOs have a symbiotic relationship; and without meaning to, we’ve killed the value of the link. The link, once a simple connector from...

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Noteworthy, No Hype – What to Expect at SMX Advanced in Seattle

Search Engine LandMon, 04/14/2014 - 12:16

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Search
Ask a search marketer what they love – and hate – about their job and you’ll likely hear “it’s always changing.” Just this week, Google upset the apple cart by announcing it’s extending “not provided” to paid ads. Will that change have meaningful impact for you? That’s just one of the topics SMX...

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Report: Google Running Another Test To Map In-Store Sales To AdWords Ads

Search Engine LandSat, 04/12/2014 - 13:45

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Search
When Google introduced Estimated Total Conversions in AdWords last September, the company made clear it was working on ways to measure the impact of online advertising on in-store sales as it outlined the initiative to give advertisers a complete view of the effect their search advertising has on...

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SearchCap: Google Doodle, Yelp & Yahoo Deal & Analytics Smart Lists

Search Engine LandFri, 04/11/2014 - 20:02

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Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization Earlier this week, the Google Analytics team announced the release of Smart Lists, a...

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Twitter Quietly Adds Search For Timelines & Lists

Search Engine LandFri, 04/11/2014 - 17:51

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Search
Twitter continues to expand its collection of search filters with the recent addition of search for Timelines and Lists. I’m not aware of any announcement about this, but it’s showing up as a search filter on Twitter.com and in the official Twitter apps (both iOS and Android). The...

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How To Repurpose Content Without Looking Like A Total Jerk

Search Engine LandFri, 04/11/2014 - 14:10

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Search
When content first hit the search scene, search marketers wanted to produce as much content as humanly possible. That’s a lot of work — so much so, in fact, that it’s ushered in wave after wave of crappy content. The great news is that you don’t have to create a lot of...

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A Complete Guide To The Essentials Of Post-Hummingbird SEO

Search Engine LandFri, 04/11/2014 - 13:30

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Search
Google has made stark changes over the past couple years in the way it ranks websites. When one of its most recent algorithm incarnations, Hummingbird, was released in August of 2013, it created a whirlwind in the search landscape and has since continued to have far reaching impact. In its wake,...

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WSJ: Local Businesses Losing Reviews After Yelp-Yahoo Deal

Search Engine LandFri, 04/11/2014 - 13:04

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Search
The recent Yelp/Yahoo partnership has angered some local business owners who say years of positive reviews are now gone from their Yahoo Local business listings. Some of their stories were told this week in the Wall Street Journal, including Colonial Hardwood Flooring of Lexington, Mass. The...

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Search In Pics: Google & Bing Light Bulb Signage, Superman Suits & World Cup Google Soccer Ball

Search Engine LandFri, 04/11/2014 - 12:13

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Search
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google World Cup Soccer Ball & Caxirola: Source: Google+ Google GSOC...

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