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SearchCap: AdWords Close Variants, comScore Search Rankings & Google Now Flights

Search Engine LandFri, 08/15/2014 - 19:59

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ComScore: Yahoo Bounces Back From All-Time Low In Search Share After dropping below a 10% market share for search for the first time in June, Yahoo creeped back...

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ComScore: Yahoo Bounces Back From All-Time Low In Search Share

Search Engine LandFri, 08/15/2014 - 18:40

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After dropping below a 10% market share for search for the first time in June, Yahoo creeped back above that threshold, according to ComScore’s July search engine rankings. Yahoo checked in with a 10.0% share, a 0.2 percentage point gain over its record low in June. Yahoo had 1.8 billion...

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21 Metrics For Monitoring SEO Health

Search Engine LandFri, 08/15/2014 - 16:00

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An SEO issue that goes unnoticed, even for a few days, can have a huge impact on business -- so what metrics can you use to detect problems early? The post 21 Metrics For Monitoring SEO Health appeared first on Search Engine Land.

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Is SEO Being Ripped Asunder?

Search Engine LandFri, 08/15/2014 - 14:30

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The responsibility for SEO is being assigned to various departments. Is this a good thing or a bad thing for the state of the industry? The post Is SEO Being Ripped Asunder? appeared first on Search Engine Land.

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Google Now Offers Alternative Flights On Delayed Or Cancelled Flights

Search Engine LandFri, 08/15/2014 - 13:14

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The Android Community reports a two new features added to Google Now. The main new feature is that Google will suggest alternative flights or options when your flight is delayed or cancelled. If Google detects your flight is delayed or cancelled, Google “can suggest alternate routes or...

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Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants

Search Engine LandThu, 08/14/2014 - 23:00

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Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now include these variants, something that advertisers could previously opt out of. The way close variants will work is completely the same as it...

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SearchCap: Negative SEO Extortion Scam, Apple Maps Dominates Google & Bing Ads Top Movers

Search Engine LandThu, 08/14/2014 - 21:00

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Responds To Mass Negative SEO Extortion Emails There are widespread reports within the industry of negative SEO extortion emails being sent to website...

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Google Responds To Mass Negative SEO Extortion Emails

Search Engine LandThu, 08/14/2014 - 20:34

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There are widespread reports within the industry of negative SEO extortion emails being sent to website owners, webmasters, SEOs and others. The emails are claiming that an evil SEO will ruin the site’s ranking in Google and other search engines if they do not come up and wire $1,500 to the...

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A Search Marketer’s Guide To Becoming An Excel Power User

Search Engine LandSat, 08/09/2014 - 21:47

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Start here to fine-tune your marketing analytics skills using Microsoft Excel and similar functions in Google Spreadsheets to build custom reports and executive marketing dashboards. Plus, find tips to integrate your data from Google Analytics, Google Webmaster Tools, related APIs and other search...

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Google Settles Shareholder Suit, Will Set Aside $250M To Disrupt Rogue Online Drug Ads

Search Engine LandSat, 08/09/2014 - 00:16

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Google will create a $250 million internal program to battle rogue online pharmacies as part of a deal to end a shareholder lawsuit, Reuters reported today. The litigation was sparked by Google’s $500 million settlement in 2011 with the U.S. Justice Department, which alleged that the search...

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SearchCap: Mobile Search Ad Spend, Mobile PPC & Fun Search Pictures

Search Engine LandFri, 08/08/2014 - 20:01

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile Search Spend Share In UK And Australia Outpaces US Mobile spend and click share in three of the most mature paid search markets – the U.S., UK and...

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Mobile Search Spend Share In UK And Australia Outpaces US

Search Engine LandFri, 08/08/2014 - 17:57

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Mobile spend and click share in three of the most mature paid search markets – the U.S., UK and Australia – increased significantly over the past year. The share of paid search spend allocated to mobile paid search spend in the UK and Australia continued to outpace that of the U.S. The new data,...

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Why You Can’t Hide From Mobile PPC

Search Engine LandFri, 08/08/2014 - 13:55

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“Mobile is coming.” This Game of Thrones-esque quote has been thrown around a lot this past year, serving as an ominous warning of our mobile-dominated future. However, I’d argue that it’s time to stop talking about mobile in the future tense and bring it to the present: for...

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Search In Pics: GooglePlex Fire, Driving A Self Driving Car & Google Trophy

Search Engine LandFri, 08/08/2014 - 13:20

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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Only Way To Drive A Google Self Driving Car: Source: Google+ GooglePlex...

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SearchCap: Google HTTPS Algorithm, Bing Tech & Google Management Book

Search Engine LandThu, 08/07/2014 - 21:00

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites Google To Give Secure Sites A Ranking Boost Google has announced that going HTTPS — adding a SSL...

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Bing Gets Technical: Rolls Out Code, Software Download & Microsoft-Related Search Updates

Search Engine LandThu, 08/07/2014 - 17:54

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Aiming to make its search results more “developer friendly,” Bing says it has streamlined API, code and non-alphanumeric queries, made software download searches safer and added instant answers to the top of search results for Microsoft-related technology queries. Using a side-by-side...

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SEO Industry Tweets Its Reactions To Google’s SSL Ranking Boost

Search Engine LandThu, 08/07/2014 - 16:54

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The SEO industry is abuzz today with the news of Google’s latest ranking signal: Using SSL certificates will provide a boost in Google’s search rankings. (The web hosting industry is all abuzz, too, if you’re curious.) Google says it’s a “very lightweight signal”...

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