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Google Penalty Hits eBay’s Bottom Line, May Cost Up To $200 Million In Revenue

Search Engine LandThu, 07/17/2014 - 21:17

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Earlier this year, eBay was hit with a search penalty by Google. The loss of traffic resulting from that has been noticeable enough that eBay acknowledged it in a financial call this week, suggesting it may have cost up to $200 million in revenue. eBay also said it plans to improve its efforts in...

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SearchCap: Bing Opens EU ‘Forgotten’ Form, Marin Supports Google Shopping Campaigns & More

Search Engine LandThu, 07/17/2014 - 20:58

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Marin Software Adds Support For Google Shopping Campaigns Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage...

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SPONSOR MESSAGE:Content Marketing & Link Building Together

Search Engine LandThu, 07/17/2014 - 19:00

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Join us Tuesday, August 5th at 1:00EDT (10:00PDT) to hear Jon Ball, Page One Power’s co-founder and CEO, discuss content marketing and it’s impact on link building. Attendees will learn why links are still relevant and how link building and content marketing work together. You’ll also learn how to...

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Marin Software Adds Support For Google Shopping Campaigns

Search Engine LandThu, 07/17/2014 - 15:54

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Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate...

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Mobile PPC Tips & Tricks – What Works & Doesn’t

Search Engine LandThu, 07/17/2014 - 15:17

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As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there. In this article, I’ll share some mobile stats to begin with, and then provide some...

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The World’s Quickest (Authentic) SEO & Marketing Audit In 12+1 Steps

Search Engine LandThu, 07/17/2014 - 13:20

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I am, according to those who know me, a very structured person. In order to function, I have to live by spreadsheets, task lists and processes. Without them, I’m lost. It’s just life. Isn’t everyone like that? But despite my obsession with structure and process, I don’t like...

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Bing Adds School Ratings To Search Results

Search Engine LandThu, 07/17/2014 - 11:30

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Microsoft Bing has announced they’ve added a new feature to the school snapshot boxes on the right hand panel — the school’s rating. They’ve added school ratings, rankings and academic indicators directly in Bing Snapshot. Microsoft says this works for searching for schools...

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Bing Opens Its Right To Be Forgotten Form

Search Engine LandThu, 07/17/2014 - 11:16

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Over six weeks after Google launched their form for Europeans who want to make their Right To Be Forgotten request, Microsoft Bing has launched theirs over here. The form does differ from Google’s but both Google and Bing, as well as other search engines, have the obligation to follow the...

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SearchCap: Google Robots.txt Tester, Bing Ads Bid Suggestions & AdWords Express App

Search Engine LandWed, 07/16/2014 - 21:01

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blogger Fined By French Court, Negative Restaurant Review Too Prominent In Google A French court has ordered a blogger to pay a substantial fine and change the...

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Blogger Fined By French Court Because Negative Restaurant Review Was Too Prominent In Google

Search Engine LandWed, 07/16/2014 - 20:31

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A French court has ordered a blogger to pay a substantial fine and change the title of a restaurant review because the review was too prominent in search results and harmed business at the restaurant. The post has since been removed but can be viewed here (via TechDirt). The restaurant, Il...

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Bing hearts World Cup 2014, Google - not so much

Data Mining: Text Mining, Visualization and Social MediaSat, 07/12/2014 - 19:19

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While Google has been doing a great job of their front page animations (today's is very nice, illustrating how Brazil and The Netherlands are on their way to Russia for 2018), Bing appears to be far more attentive to actually answering questions about the competition. For example:

Compared to Bing's

Google's answer brings up some interesting news articles, but Bing brings up stats on the teams and even a prediction of who will win (Cortana - which is driving these predictions - has been doing a perfect job of predicting game outcomes).

88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

Search Engine LandMon, 07/07/2014 - 14:22

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We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we have conducted this study into consumer usage and attitudes...

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How To Integrate SEO Ranking Tools With Analytics Tools

Search Engine LandMon, 07/07/2014 - 14:20

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Search Engine Optimization (SEO) tools and more general web analytics solutions are both critically important for site analysis, but they don’t often work well together. This is a how-to guide for integrating SEO ranking tools with analytics tools. The main benefits of integrating SEO ranking...

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VIDEO + SLIDESHOW: The Future of Local Search – The Human Algorithm

Search Engine LandMon, 07/07/2014 - 13:15

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Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search can be summed up in two words — collaboration and trust. Are you prepared? Listen to Justin Sanger, a long–time innovator and leader in local search, share his...

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SEO Should Not Be Held To An ROI Target — Here’s Why

Search Engine LandMon, 07/07/2014 - 13:15

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Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be required to meet an ROI target. Why, you ask?...

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One Month to MarTech, 5 Days to Save $150 – Register Today!

Search Engine LandMon, 07/07/2014 - 12:00

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Summer goes by quickly. The 4th has passed and MarTech: The Marketing Tech Conference happens next month in Boston. Been waiting to buy your ticket? Now is the time. You save $150 by purchasing before this Friday, July 11. Register now. Join us August 19-20 for: Presentations and panel discussions...

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Search In Pics: Google July 4th Cupcakes, Jerry Seinfeld With Google Glass & Class Google Watch

Search Engine LandFri, 07/04/2014 - 14:47

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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Zurich July 4th Cupcakes: Source: Google+ Jerry Seinfeld With Google...

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The 4 Truths About Link Building

Search Engine LandFri, 07/04/2014 - 14:00

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The world of link building hasn’t just evolved over the last couple of years — it has been completely turned upside down. In essence, what in many ways was once a relatively easy business has become a formidable venture to maintain. Just a few years ago, finding sources to build links...

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