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5 PPC Testing Myths & Mistakes: How To Avoid Them!

Search Engine LandThu, 03/26/2015 - 13:17

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Columnist Mona Elesseily has run a lot of landing page tests over the course of her career -- and seen a lot of these mistakes repeated over and over again. The post 5 PPC Testing Myths & Mistakes: How To Avoid Them! appeared first on Search Engine Land.

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First-Party Data And Search

Search Engine LandThu, 03/26/2015 - 13:04

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What is first-party data, and how can you use this data to enhance your search campaigns? In part two of his multi-part series exploring the data landscape, columnist Alistair Dent tackles these questions. The post First-Party Data And Search appeared first on Search Engine Land.

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Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over A Week, Be A Yes/No Response & More

Search Engine LandWed, 03/25/2015 - 13:45

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As we approach the April 21st date of the release of Google's mobile-friendly algorithm, we uncover more SEO facts about what to expect around the algorithm. The post Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over A Week, Be A Yes/No Response & More appeared first on Search...

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Ready To Go Multilingual Or Multinational With Your Online Business? Ask Yourself These 10 Questions First

Search Engine LandWed, 03/25/2015 - 13:26

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For businesses looking to expand into a new regions, columnist John Lincoln has created this checklist of things to consider when developing your strategy. The post Ready To Go Multilingual Or Multinational With Your Online Business? Ask Yourself These 10 Questions First appeared first on Search...

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SPONSOR MESSAGE: Marketer’s Guide- Content Marketing Tools

Search Engine LandTue, 03/24/2015 - 19:00

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Learn more about software for content marketing campaigns – what the capabilities are, and how they can help marketers automate content marketing campaigns. This free guide also includes the recommended steps for choosing a content marketing tool and contains profiles of leading content...

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Optimization On The Content Battleground: Human + Machine Learning

Search Engine LandTue, 03/24/2015 - 13:24

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When it comes to search engine optimization, only one website can win the battle for top spot. Columnist Jim Yu argues that winning this battle means relying on machine learning to analyze and interpret data. The post Optimization On The Content Battleground: Human + Machine Learning appeared...

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